The Harte-Hanks Worldata Solution Center offers the most progressive direct marketing tactics available to the business-to-business market. We aim to guide you through a complete and ongoing path of service from preparing marketing plans, discussing competitive studies, niche list acquisition, creative email deployment and follow-up analysis to steer you in the right direction for your next campaign. We utilize only the most advanced techniques and newest thinking available in order to understand how our clients can stay competitive and provide them the services to do so.
Campaign & List Analysis
Harte-Hanks Worldata Solution Center caters to the individual needs of our clients. You can expect personalized service in order to segment lists to meet your campaign’s specific criteria.
Our clients can avail themselves from any or all of the following services:
- Response and database analysis
- Review of historical mail campaigns and records in order to grow target markets
- Demographic Profiling to enable greater affinity groups to develop
- Category or Group targeting for further affinity growth
- Statistical Indexing; so ‘apples can be compared to apples’
- Continual reporting, online, to maintain budgets and develop future campaigns.
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The proper fit is what feels correct to you.
Competitive Overview
Knowing what your competition is doing will go a long way to understanding your marketplace. This is not a negative information search; it becomes part of the road map to successful list acquisition. We will present an overview to you and your staff.
- Who are your competitors?
- What is the price point of their offer?
- Which list segments do you both use?
- Which lists work for them and not you; and visa versa?
- How often are they in the mail?
- When do they mail?
- What type of campaigns, Postal, Email, Telemarketing, are working the best?
- How often are they mailing the same lists; and what selects do they request?
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We offer a full range of services from list selection and acquisition to working with you on the newest developments and trends. Our list brokerage professionals will be with you every step of the way:
- Prepare a marketing plan for testing and evaluating lists.
- Schedule and coordinate the delivery of outside lists with the delivery of your house file for merge/purge processing, personalization and mailing/delivery.
- Develop the creative aspects of your email, dependent on your needs.
- Track the number of clicks for each of your Email marketing campaigns with our proprietary online Worldata Tracker.
- Consult with your marketing staff to analyze the results of your campaign.
- Develop profiles of the most profitable lists.
- Produce detailed reports analyzing your media planning and buying activities, which come to you both traditionally and electronically.
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The Harte-Hanks Worldata Solution Center team uses expert techniques to select, negotiate and buy a complete array of media for your marketing campaigns:
From beginning to end, we are part of your direct marketing solution.
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