The Harte-Hanks Worldata Solution Center additionally offers advanced services for all our clients, based on the most advanced and innovative processing that our clients can benefit from.
Email Development
Download our pre-designed templates to upload your copy and images to
All templates are based on insight of how user-friendly they are for the prospect.
Email Rendering
Our first-class email rendering tool is a single suite of easy-to-use tools that allow you to optimize your emails for maximum renderability & performance worldwide! This will allow you to see how your email appears on a variety of email platforms across the net, before deploying the blast out to prospects. Great offers have been compromised because marketers are unsure of the ‘renderings’ of their email efforts, and cannot predict how the email will look on the multitude of platforms that are used throughout the internet. Make sure you know how customers using desktop programs such as AOL, MSN, Lotus Notes and Outlook, web-based programs such as Gmail, Hotmail and Yahoo, even mobile devices such as a Blackberry and iPhone will see your message.
Our private-labeled eDesign Optimizer allows you to:
- View your message in all major B2C and B2B desktop, web-based,
international email clients & mobile phones.
- W3C and WDG code compliance
- Optimize English as well as Foreign language emails including multi-byte
- Verify text and all versions of HTML and xHTML
- Validate your links & redirects are working and minimize load times
- Maximize above fold offer placement with both message-preview & full message views
|
Data Hygiene
Business-to-Business Merge/Purge
Our software allows you to choose how strict or lenient the matching logic should be for de-duping. You can also prioritize matches between records based on individual names, title or company name as your primary criteria. This option allows you to fine tune your target business audience and mail the most effective way possible. Our system also allows you to mail a specific number of pieces per targeted business audience and a specific number of pieces per company address and is available on a list-by-list basis, as well as an overall project basis. Our merge/purge systems accommodate a wide range of processing needs from consumer and business-to-business to single product, multi-product, cross-product and family coding. Our systems handle it all and will save you time and money. Also offered are International and Canadian processing. Matching logic options include:
Company level - one output per company name
Company title - one output per title in a company
Company contact - all unique individuals per company
Address Standardization
List conversion standardizes data in disparate formats from multiple service bureaus into one common data structure
Edit Checking insures that the received data contains the minimum address information necessary to be considered deliverable by USPS requirements
Address standardization formats street name information into consistent USPS required abbreviation (i.e. Street to ST, Boulevard to BLVD)
Address Hygiene
You'll enjoy more deliverable and targeted direct marketing campaigns by utilizing our address hygiene services maintaining the integrity of your data. International and Canadian processing are also available.
ZIP Correction insures that the address and city are correctly assigned to the proper ZIP Code.
Coding Accuracy Support System (CASS) combines address standardization, ZIP+4 correction and append along with carrier route and line of travel coding using address ranges from the USPS. This applies to consumer and business addresses and is updated monthly.
NCOAlink 48 month is compiled by the USPS and contains 48 months of move data. It is processed in order to remove your outdated addresses and replace them with current ones, and at the same time standardizing deliverable addresses. You will maximize the reach on your campaigns since NCOAlink is updated weekly. Also included are NCOAlink footnotes (formerly Nixies) which identify frequently known movers and those that are likely to move. This coding will save you money in wasted postage, since the records are flagged and you can drop those addresses where the recipient is no longer present.
Locatable Address Correction Service (LACS) converts all rural format addresses to standard |
 |
street addresses. The LACS database consists of address conversions that the USPS has obtained
and verified, primarily as a result of Emergency 911 system implementation. This applies to consumer and business addresses and is updated monthly.
Delivery Sequence File (DSF) contains every domestic deliverable address delivered to by the USPS allowing you to standardize records and qualify for higher postage discounts. In addition, addresses that cannot be standardized are flagged, enabling you to remove bad addresses on your file. This process applies to consumer and business addresses and is updated monthly.
Address Element Correction (AEC) checks each address for accuracy and deliverability based on USPS standards, and corrects non-standardized addresses that can cause your mailings to be disqualified from postal discounts.
Data Optimization
Postal Optimization
In light of rising postal rates and complex regulations you can maximize your postal budget by taking advantage of our discounted processing for first class, periodicals, standard mail and package services as well as non-profit:
ZIP+4+2 (Delivery Point) processing and barcode optimization
Destination entry sortation
Palletization
Email Optimization
eHygiene - This cleaning service passes your email house file against intricate and quantitative data processes in order for you to more effectively reach your target audience. We produce a standardized, deliverable file so that you are mailing to more accurate and validated addresses. The process includes Email Syntax Correction, identifying the validity of character errors and fixing them; Domain Verification, identifying and verifying email domains and Mailbox Verification, checking public email addresses for existence and legitimacy.
eSuppress - We assure that your global suppression list is completely updated, and outgoing email blasts are scrubbed from those who have unsubscribed from your company. We maintain your global suppression email at one central location in our state-of-the-art InfoCenter, and provide all necessary processing services including collection of the opt-outs and suppression of the opt-outs on any house or third-party email files. It’s as easy as an email file coming in and a cleaned file going out -- suppressing your opt-outs, and providing the clean list to you or an affiliate.
Online Reporting
All merge/purge reports are available online, accessible through a secure URL and login, as well as traditional printed reports.
Online reports include:
Merge/Purge Duplicate Elimination Report
CASS Certificate
NCOA Statistical Reports
Multi-Buyer Counts by File Code
List-by-List Match Analysis Matrix for each file
Missing Element Analysis by File
Total State Count Summary Report – All Files Combined
State Counts by File Code
Online Advertising
We can help direct marketers develop high impact advertising & marketing campaigns on the Web with Banner Placements, Co-Registration Opportunities, and Email Newsletter Sponsorship Opportunities. By leveraging the collective buying power of our clientele we strive to ensure our clients a higher return for their online advertising investment.
Custom Database Solutions
Worldata specializes in the creation of custom environments where large volume mailers can forgo the traditional list rental process for a database environment where their mail volume could be satisfied while keeping their overall costs down. The creation of these private prospecting databases allow for:
- Faster execution of campaigns at a dramatically lower cost
- Improved Response Rates thru multi-buyer information and analyzed data sets
- Learn more about potential buyers and existing customers
- Centralize de-dupe process to eliminate overlapping efforts
- Control Recency and Frequency of marketing communications to prospects
- Prospect from larger universes to expand potential rollout options
- Improve targeting through enhancements and overlays across all rental names
- Store Job history: to reuse elements of effective campaigns
- Our ability to negotiate favorable terms on behalf of our mailers while keeping the list providers interests
in mind have kept list owners eager to participate and our mailers results continually strong
|
|
